Jamie Macfarlane, The Wizard of Icewine and creator of The Ice House Winery says...
 “Throughout my wine making career, I have never seen another wine match the universal appeal of The Ice House Slushies. The refreshing complexity of this simple idea surprises our visitors and that makes them smile. Icewine Cocktails Favourite Slushies is a new treat for enjoying Niagara wines of Niagara On The Lake.” We are amazed at the universal appeal of our N’Ice Slushies. It seems everyone likes them and so many people taste them and say “Wow!” This reaction got us wondering what makes The Ice House N’Ice Slushies so special from a sensory point of view; the truth is Icewine is a concentrated wine; it contains less water than your regular wine and a lot of “bang for your buck” flavour. With a great premium Ice wine, you get a wonderful balance of complex sweet nuances, crisp acidity, up front fruit notes and a long, luscious delivery of flavour. The Ice House Slushies showed us that the intense overall flavour impact of Northern Ice  is reconstituted when mixed with equal amounts of  ice, and the balance of sweetness, acidity and fruit notes is enhanced to create a “Party in Your Mouth” Cocktail. This moderate and perfectly balanced flavour impact is what the majority of great wines and beverages deliver and appeals to more of the people, more of the time.