It all started off as a whim of Karen's to apply to be on The Big Decision CBC show I was skceptical, knowing about the edginess of the Dragon Den. However the staff at CBC said this show had a different spin and Karen has a way to influencing me and so, I succumbed.
Looking back on the experience, I realize Jim Treliving and the crew gave me the courage to take a risk and spend some money to expand our social media tools. Everyone insisted I needed to start blogging and create a "voice" for The Ice House. Quite a leap for a reflective winemaker, whose brother David, makes a living as a writer.
The Big Decision CBC show's crew descends on The Ice House Winery and life is crazy!
The filming for The Big Decision CBC show was intense, time-consuming, nerve wracking yet fascinating and interesting, too. There is no script on reality TV and the story was put together in the editing room, without our input. You can watch The Big Decision episode here. Being on The Big Decision CBC show shifted the way we saw our winery. It was no longer just a place to earn a living, it was a place to create memories of good times and good people. Jim is good people and his endorsement of The Ice House winery and our Icewine Slushies inspired us. In our eyes, it became the little winery that could.
Karen said the whole process has been like a roller coaster ride. Karen likes roller coaster rides, they make me throw up.
Three days after The Big Decision aired on CBC on March 12th, we are amazed at the public’s response. The support and encouragement is quite mind boggling.
For what it’s worth, like Buffalo Springfield, I know “there’s something happening here, what it is ain’t exactly clear…”
Time and again people are commenting on how they are inspired by the love and passion behind The Ice House. Today, Dave from Stevensville, Ontario wrote, “We saw The Big Decision show…. and we think you are blessed… let me buy a case and be happy to see the two of you survive…like love.”
As a small business, we deal with financial professionals who have their business models that determine the future of our company. They want to make accurate predictions, they want to eliminate surprises. They want to know.
And yet, we see the real wisdom is knowing what we don’t know and asking for help in those areas. So, we took a risk and we asked Jim to invest and tried to not be attached to any particular outcome.
Embracing life’s uncertainty is liberating. It makes it more interesting and it sure does keep one open to possibilities. How uplifting that business gurus, like Jim Treliving, are open to looking at the intangible value of “heart” within a company.
After being on The Big Decision, we are watching TV with different eyes. We now appreciate the time and effort that goes into filming any one scene and we are amazed of the effect this show has had on our business and our lives.
Each week we have followed the episodes of The Big Decision and have laughed and cried (well, I have cried…) as we watch the stories unfold of other companies trying to make their business work.
With at least 5 years under their belt, none of them have the naive glow of entrepreneurs who see a pot at the end of the rainbow. Instead we are seeing the tenacity, the perseverance and the passion behind their struggle to make a positive impact.